India, April 12 -- A hilarious moment played out on a recent episode of the business reality show Pitch Please, when Bella Vita and CEO Aakash Anand was asked whether he uses his company's perfumes. Anand hemmed and hawed his way out of a straight answer, much to the amusement of his fellow panelists.

Pitch Please by comedian Rahul Dua is a YouTube-based comedy series where real founders pitch their businesses to a panel of comedians, venture capitalists and entrepreneurs. Unlike the serious, equity-focused Shark Tank India, Pitch Please blends serious business with humour.

(Also read: Shark Tank trolls Indian CEOs: 'They can't afford a Burj Khalifa flat, so you work 70 hours')

On a recent episode of Pitch Please, Bella Vita Perfumes f...