India, Sept. 2 -- The Board of Control for Cricket in India (BCCI) has kept its foot down, ensuring they are not blindsided when it comes to bids for the lead sponsorship rights. The Indian cricket board invited bids for lead sponsorship rights on Tuesday following the exit of Dream11. The online gaming platform pulled out of its contract after the Indian government introduced the Promotion and Regulation of Online Gaming Act 2025.

The last date for purchasing the Expression of Interest for National Team Lead Sponsor Rights (IEOI) is September 12, and the last date for submitting bids from interested parties is September 16.

"The IEOI will be made available on receipt of payment of a non-refundable fee of INR 5,00,000 plus any applicabl...