India, April 7 -- B'spoke Wellness, a science-led health and nutrition brand focused on preventive care and everyday wellness, has announced Malaika Arora as its brand ambassador. The development comes as the company sharpens its positioning in India's fast-expanding but increasingly cluttered wellness market, where consumers are beginning to shift from reactive healthcare to preventive, daily nutrition.

Founded on the principles of clinical validation, ingredient potency, and bioavailability, B'spoke Wellness is building a portfolio of supplements and functional foods aimed at addressing lifestyle-driven health concerns such as metabolic imbalance, poor gut health, skin ageing, and cognitive fatigue. The brand's approach is rooted in si...