India, April 17 -- It is the age of bite-sized entertainment. Reels (and TikToks in the West) have overtaken YouTube videos as our primary source of entertainment. Shows are becoming more popular than films in many parts. And taking that to its next logical progression are microdramas. The trend, which began on YouTube and social media, is now mainstream with streaming giants backing it. And India may just be on the precipice of a boom.

Micro dramas are rapidly transforming from bite-sized experiments into a structured, platform-backed ecosystem. They began as independent content, often led by either individual creators or small production companies. For instance, Dolly Singh's Best Worst Date has already run for two seasons. But these m...