India, Sept. 16 -- Arjun Kapoor has proved he knows how to laugh at himself and profit from it. The actor has now starred in a new ice cream commercial that cleverly capitalises on the latest viral Arjun meme, which emerged from a clip of him looking stone-faced during promotions for Half Girlfriend, while the dramatic song Jigra Yaaran Da Naam Ka played in the background.

In the new ad, Arjun maintains a deadpan expression through every possible situation: waiting for a table at a restaurant, arguing with his girlfriend, and even accidentally cutting his finger while cooking. The gag? He remains completely expressionless throughout, in line with the viral meme that captured the internet's attention. But the twist comes when he finally t...