India, Oct. 22 -- Apple today unveiled a brand new identity of its music streaming service, Apple Music. The new identity includes a new mnemonic logo and it's built around the idea of 'made by sound'. The visuals used in Apple Music's fresh identity is based on turning musical frequencies into patterns of waves, ripples and light. Apple said that it used physical vibrations to create visuals that reflect the movement of sound instead of relying only on graphics as was the case with its older logo.

It is worth mentioning that the unveiling of the new brand identity comes nearly a month after the company teased the new word mark while opening the Apple Music Hall in London last year.

To create Apple Music's new logo, the company took a f...