India, April 1 -- There is a particular kind of silence that falls over an industry when it realises, albeit too late, that the future is already here. This is the silence of dislocation, of disorientation. Did we know? Could we have known?, two questions being asked in boardrooms. That silence, right now, belongs to the PC makers, only to be broken by Nick Wu, Chief Financial Officer at Asus (or ASUSTeK Computer Inc) who noted in an earnings call in March that the MacBook Neo pricing a "shock".

Little surprise that on March 20, CEO Tim Cook posted on X, "Mac just had its best launch week ever for first-time Mac customers." The $600 laptop, priced Rs.69,900 in India, isn't the first time Apple's Mac computing line-up is giving the Window...