India, Oct. 17 -- Filmmaker Anubhav Sinha feels the entertainment industry has begun to place more importance on the business of films rather than actually watching them.

"The numbers are about what budget films are made on and the business they do. Dono ankdey jhoote hain! In the industry, we don't talk about it as it is too convoluted, but a lot of it isn't true," says the director, adding, "Honestly, that is not the audience's business; it should be whether they liked the movie or not. Do we ask a biscuit company about their ROI (return on investment) before consuming it?"

The filmmaker adds, "People may say a film is bad, but the one who saw it may have liked it! We are discussing too much, and people talk and enjoy discussing failu...