India, March 19 -- In 2016, if it wasn't posted, it never happened. College fests were live-streamed. Birthday surprises went on "Live" before the candles were blown out. Your Instagram grid was your personality; your Facebook wall was a public record of your life. You shared your BKK haul, late-night rant, even the waiter pouring soup into your bowl. The audience was immediate; the validation (likes, follows, comments) was instant. To be visible was to be relevant. Now, it's like the film about your life suddenly put up a firewall.

The main feed is quieter. #LaterGram buys distance. Stories are shared only on Close Friends lists. #IYKYK keeps the context coded. We're not even tagging people visibly. Real life, real chaos has moved to Fi...