India, Oct. 25 -- India's advertising icon, Piyush Pandey, passed away on Friday morning at the age of 70. Known for blending emotion, humour and local flavour in his campaigns, Pandey's influence went far beyond the advertising world.

(Also read: Piyush Pandey's iconic Fevicol and Cadbury ads go viral after his death)

Soon after the news of his demise surfaced, Indian dairy giant Amul paid a heartfelt tribute through its signature creative on Instagram. The post featured the line "Inka sur sabse mila," accompanied by the caption, "Amul Topical: Tribute to one of India's advertising legends!"

The post evoked an emotional response from internet users. "Truly a marketing maestro! We've lost a gem," wrote one user. Another commented, "May...