India, Sept. 8 -- Amazon India on Monday announced that its most-awaited Great Indian Festival 2025 will kick off on September 23, with Prime members enjoying 24-hour early access. The annual shopping bonanza promises blockbuster deals, new launches, AI-powered shopping features, and faster deliveries across the country.

The company highlighted that this year's festival will be its most expansive yet, with discounts of up to 40% on smartphones, 80% on electronics, fashion, and beauty, 65% on TVs and home appliances, and 50% on Amazon Fresh, Echo, Fire TV, and Kindle devices. Customers can also avail 10% instant discounts on SBI credit and debit cards, along with cashback and no-cost EMI options via Amazon Pay ICICI Bank Credit Card and A...