India, March 13 -- Close your eyes and think of India. Do you see temples, Holi, cows and crows? Perhaps you're imagining truck art, Bollywood posters and Mughal miniature paintings. The visuals aren't wrong; they're just dated. And that's where the new maximalism comes in. Meet three artists who are determined to sketch new symbols of Indianness. There's no elephant in the room.

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Srishti Guptaroy, 34, grew up in Kolkata, consuming American movies, music, and pop culture on TV. When she was 16, she noticed that Indian visual culture was levelling up too. Chumbak had eye-popping visuals of autorickshaws, the Taj Mahal, and slogans such as "Mad or what?" on their fridge magnets and mugs. Tantra T-shirts had jokes about Ind...