India, Sept. 7 -- Bollywood actor Kartik Aaryan has made headlines with his first land investment, a 2,000 sq ft plot in Alibaug, purchased for Rs.2 crore. The plot is part of Chateau de Alibaug, a flagship coastal development by The House of Abhinandan Lodha (HoABL).

Aaryan is not the only celebrity with property in Alibaug. This coastal town south of Mumbai has long been a second-home haven for high-net-worth individuals and noted personalities.

Today, Alibaug is transitioning from a holiday getaway into a mass-market destination, experts said. With tier-1 developers entering the market and local brands actively launching projects, the town now offers homes across every price point. Once prized for privacy, Alibaug now caters to a wid...