India, April 27 -- Crystal Crop Protection Limited ("Crystal Crop Protection"), one of India's research-led agri-input companies, today announced the appointment of Akshay Kumar as its "Brand Ambassador".

On the sidelines of this association, Crystal Crop Protection also unveiled its first national brand campaign with Akshay Kumar, "Desh Ka Kisan, Desh Ka Asli Hero", a tribute to the contribution and everyday courage of India's farmers.

This association brings together Crystal Crop Protection's three-decade long commitment to Indian agriculture with Akshay Kumar. Through this partnership, Crystal Crop Protection aims to further strengthen its connect with India's farmers and help them adopt advanced solutions and improve farm profitabil...