India, July 30 -- Love took centre stage as Aisha Rao unveiled Priyasi at Hyundai India Couture Week 2026, in association with Nexxus New York, an FDCI initiative. Conceived as an exploration of the many languages of love, the collection drew inspiration from timeless stories spanning history, mythology, literature and cinema, translating universal emotions into contemporary couture.

Structured around three emotional chapters - Longing, Union and Remembrance - Priyasi reflected Rao's signature aesthetic of intricate embroideries, layered applique and richly textured craftsmanship. Botanical motifs bloomed across sculptural silhouettes, while bio-based materials including bio-resham and bio-badla highlighted the label's growing focus on p...