India, March 27 -- The All India Football Federation (AIFF) is looking at a commercial deal worth nearly Rs.2,130 crore for the next 20 years for the Indian Super League (ISL) and a cup competition, the most important domestic men's football events on its calendar. At nearly Rs.64 crore annually, that is what the amount promised by international sports technology company Genuis Sports works out to.
And it is not the only offer AIFF has received, five months after a minimum annual commitment of Rs.37.5 crore yielded nothing, the second bid of approximately Rs.36 crore annually is from FanCode, the over-the-top (OTT) platform and e-commerce company which is the commercial partner of ISL12.
Capri Sports, a division of non banking financial...
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