India, Oct. 30 -- Artificial intelligence may be rewriting the rules of creativity, but Adobe's legal compass still points toward one constant - trust. At a time when "AI-generated" and "authentic" are increasingly difficult to tell apart, Adobe has doubled down on its Content Credentials initiative, embedding digital provenance as a signature of transparency. For Louise Pentland, Chief Legal Officer and Executive Vice President for Legal and Government Relations at Adobe, this isn't a defensive move - it's the foundation of a more trustworthy creative economy.

In an interview with HT, Pentland speaks about Adobe's long-running push for transparency through its Content Credentials standard, the need for common guardrails in AI governance...