India, May 4 -- The concept of 'clean beauty' - chemical-free, vegan, not tested on pets' formulas, et al - has taken the global beauty industry by a storm. Among the many brands riding the bandwagon is House Of Makeup, born out of one woman's own struggle to find makeup that sits well on reactive skin.

Harlin Sachdeva dealt with rosacea, contact dermatitis, and recurring flare-ups for years herself. She recognised a glaring gap: while the Indian market offered a wide spectrum of makeup, very few products were truly designed for reactive, acne-prone skin. This is what led to the rise of her clean makeup brand, House Of Makeup, which aims to combine high-performance products with skin-first formulations that align with global safety bench...