India, Sept. 8 -- Santoor will dethrone Hindustan Unilever Ltd.'s Lifebuoy as the largest selling soap brand in India in the next one year, according to its maker, underscoring the competition in the personal-care segment.

"We don't know if we are No.1 yet, and what the size of Lifebuoy is, but it's a matter of time that we will become No.1," Vineet Agrawal, chief executive of Santoor maker Wipro Consumer Care & Lighting Ltd. told PTI.

"We have already beaten Lux (another soap brand from HUL) a few years back, and I'm confident we will beat Lifebuoy in maybe a year from now."

Santoor, a Rs.2,700-crore-plus brand, has expanded its offerings to include liquid hand wash, body lotion and body wash. The Lifebuoy brand reportedly is also wor...