India, Sept. 15 -- Filmmaker Karan Johar has moved Delhi HC seeking protection of personality rights, restraining people from illegally selling merchandise in his name.

This comes after HC granted similar protection to actors Abhishek Bachchan and Aishwarya Rai. It restrained several websites and online platforms from illegally using Abhishek's name or images for commercial gain without his consent.

The high court said it was clear that the attributes of Bachchan's persona, including his name, images and signature, are being misused by the defendant websites and platforms without authorisation from him, by employing technological tools such as artificial intelligence.

"These attributes are linked to the plaintiff's professional work an...