India, Sept. 24 -- Beauty in India has moved far beyond the traditional kajal, lipstick and compact. Consumers today are increasingly looking for products that offer something different, whether it is a new formulation, a multifunctional format or an experience that fits easily into their everyday routines. For Aashka Goradia, Co-Founder of beauty brand Renee Cosmetics, this shift towards innovation and accessibility has been central to her journey.

From a successful acting career, Aashka stepped into entrepreneurship after she saw a gap between innovation and affordability. She says that while consumers had access to established beauty brands, she believed there was room for products that offered a fresh take on familiar categories with...