India, Aug. 31 -- India's online shoppers have paused purchases as the upcoming GST reforms are likely to make smartphones to televisions cheaper by 10%, according to analysts tracking the e-commerce industry in the country.

The blip is temporary, they say, as sales are set to rebound as clarity appears on India's new GST structure and festive fervour takes hold.

"Retailers are managing elevated inventory levels, while categories such as electronics and appliances are seeing deferred demand," Shubham Nimkar, research analyst at Counterpoint Research, told PTI. "India's e-commerce majors are engaging with brands to prepare for a likely surge in demand in second-half of the festive season in October."

"The expected GST changes will influ...