India, Nov. 17 -- The road connecting Ramoji Film City with downtown Hyderabad is called the Outer Ring Road. It is a six-lane highway always buzzing with thousands of cars and heavy vehicles plying to and from the state capital. On Saturday, thousands of two-wheelers, buses, and tractor-trolleys contributed to the traffic. Anyone witnessing the processions and hearing chants of 'Jai Babu' from the people in them could be excused for thinking it was a religious procession or political rally.

It was, however, a celebration of a different kind of religion - cinema and superstardom. As many as 50,000 Mahesh Babu fans reached Ramoji Film City for the GlobeTrotter event, where SS Rajamouli unveiled the title and first look of their film, Vara...