India, April 24 -- Tamil Nadu has had its share of actor-politicians with MG Ramachandran (MGR) and Jayalalithaa even becoming Chief Ministers of the state. However, what MGR and Jayalalithaa didn't have during their time was the power of social media. Sivakarthikeyan was not kidding when he told the press after casting his vote on Thursday, "For the first time, social media's sway has been influential in an election." ET reported that voter turnout crossed 70% by 3 PM. (Also Read: Tamil Nadu elections 2026: Trisha Krishnan urges citizens to vote; Vijay, Ajith, Rajinikanth, spotted at polling booths)

From viral videos of his rallies to kolam and nail art, and even holograms, Vijay's fans and cadres utilised every means at their disposal ...