India, Aug. 28 -- Zerodha has seen a near-tenfold growth in women using its platform in about a decade, but there's a unique trend that piqued Nithin Kamath's interest.

"I still remember that around 2014-15, only 2-3% of our customers were women. Today, that number is about 30%," the chief executive officer of India's largest brokerage said in a post on X, formerly Twitter.

To understand more, Kamath ran a small survey.

Roughly 50% of the women use their accounts on their own, while the rest have their accounts managed by someone else-most often a male.

"The fact that half of the accounts are self-managed is a good start, but this needs to change significantly," the CEO said. "We're trying to encourage more women to take charge of the...