India, Nov. 10 -- Waiting for Black Friday? It's not here yet, but you can still score deals. Big brands are offering heavy discounts this week, all thanks to 11:11 - the angel number everyone loves to wish upon.

It's believed that making a wish at 11:11 brings luck and manifestation, and brands are cashing in on this sentiment - especially given its popularity among Gen Z and millennials. Even celebrities are on board - actor Shilpa Shetty often shares screenshots of her phone clock striking 11:11 on her Instagram Stories.

According to numerologist and astro-vastu expert Shradha Salla, the number 1 represents new beginnings, determination, individuality, and intention. "When this number repeats, it becomes a powerful signal that the mi...