India, April 9 -- Perfection had a good run. But it's starting to feel a little.tired. White sneakers that never show dirt. Ivory-hued poplin shirtdresses that fit just so. The carefully casual Millennial half-tuck. Cute, well-behaved rose gold. Enough.

Beauty at least is fighting back - and just in time for summer. Brows? They're allowed to grow wild. The natural make-up look? It no longer needs 10 steps to cover every blemish. A few flaws are fine. Lipstick? We're back to blurring it out with our fingers and using what's left as blush. Ponytails? Tied quickly, strands left loose. On Reels, the Morning Shed features textured skin, acne stickers, even under-eye circles as part of the look.

We're in our Be Real era, says beauty content c...