India, April 27 -- Paid negative PR has increasingly become a noticeable trend in Bollywood, especially in the age of social media, where narratives can be shaped within minutes. In a recent interview with Zoom, Nawazuddin Siddiqui spoke about actors engaging in paid negative PR against one another.

Nawaz explained that the only thing within an actor's control is their performance, but how far it reaches is not in their hands. He also spoke about promotions, stating that without them, people might not even recognise him in real life, as he prefers to stay away from the limelight.

He further reflected on the growing culture of paid negativity in the industry and said, "This phase is at a full extreme. Much more is left to be seen, and th...