India, May 27 -- The Whole Truth has agreed to change the "No added sugar" label on its products to "Sweetened with dates". This change comes after the Food Safety and Standards Authority of India (FSSAI) sent a show-cause notice to the clean-label brand, following a dispute initiated by rival chocolate brand Paul & Mike.

According to an Economic Times report, Paul & Mike filed complaints before the FSSAI in 2024, arguing that The Whole Truth was using date powder to sweeten products while claiming that they had no added sugar.

The co-founder and CEO of The Whole Truth has now shared a clarification around its "no added sugar" chocolate labelling.

In a LinkedIn video shared yesterday, Shashank Mehta claimed that the confusion arose bec...