India, Dec. 28 -- A wedding ceremony took an unexpected turn when a couple realised mid-ritual that the sindoor- an essential part of the ceremony - had been forgotten. The moment, captured in a video shared on Instagram, shows the ritual briefly pausing as family members quickly turned to a quick-commerce app to resolve the situation.

The video opens with a "disclaimer" explaining that this was not staged content but a genuine wedding-day mix-up. It then shows the wedding underway when it is discovered that the sindoor, required for the next part of the ceremony, is missing.

As the video progresses, family members are then seen coordinating an urgent order on Blinkit while the bride and groom wait. The delivery arrives within minutes, ...