India, Dec. 11 -- Eggoz founder Abhishek Negi has reacted after the premium egg brand came under social media scrutiny over a viral YouTube video alleging traces of a banned antibiotic metabolite in its eggs.
It all started after a video, posted by testing channel Trustified, claimed blind lab analysis had detected traces of AOZ - a metabolite of the banned antibiotic Nitrofuran - in an Eggoz sample. The claim quickly went viral on social media, triggering widespread concern and unfounded speculation linking the eggs to cancer risk. The allegations also put pressure on the brand's "100% antibiotic-free" promise - a positioning that helped Eggoz build a premium foothold in India's largely unorganised egg market.
Trustified, which describ...
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