India, Jan. 13 -- A Mumbai-based entrepreneur has filmed the moment he called up his father to tell him that he had decided to buy a luxury car. Rishi Udapurkar's now-viral Instagram video captures the moment he broke the news, and his father's endearing reaction to his reservations about spending big.

In his Instagram post, Rishi Udapurkar, the 25-year-old founder of creative agency AdKo, admitted that he was scared to call his father.

Founder's big purchase

Rishi did, however, gather the courage and dialled his dad, filmmaker Shashank Udapurkar. He told his father that he had decided to buy a car. "But the problem is, it's a big amount and I want to know, am I spending recklessly?" the Mumbai founder asked his father. "In my mind, th...