India, Aug. 11 -- Cars24 executive Prachi Sharma sparked an online debate after revealing that the company was slapped with a Rs.50,000 challan in Gurgaon. She claimed that what started as a joke, deploying a branded boat on a flooded road, turned into an actual commute as stranded commuters began using the vessel to cross the water.

" Rs.50,000. That is what it cost us to break the law in Gurgaon last week. The crime: a boat. The location: a road. The road: a river," Sharma wrote on LinkedIn. She shared a picture showing four people rowing a blue-coloured boat with "Cars24" written on the side along a waterlogged road.

Adding context, Sharma continued, "We put a Cars24 boat in the water as a joke about the rain. The challan arrived in ...