Goa, April 10 -- Samay Raina's comeback special Still Alive has quickly become one of the internet's biggest talking points, and brands wasted no time cashing in on the viral moment. Within hours of the special's release, social media timelines were flooded with reactive marketing campaigns built around the comedian's return, as companies rushed to join the trending conversation.

Several brands crafted witty campaigns using Samay Raina's name and punchlines to promote their products. Magicpin used the phrase "Samay badalta hai" to market its offers, while Duolingo posted "lesson ka samay" in its trademark playful style. Airtel also joined in, adding an emotional angle by encouraging users to call loved ones.

Other companies followed sui...