Goa, Aug. 6 -- Cricket icon Sachin Tendulkar has once again been recognised as one of India's most influential celebrity brands, securing a place among the country's top five personalities in the Kroll India Celebrity Brand Valuation 2025 report. According to the study, Tendulkar's brand value has risen to USD 125.9 million, reinforcing his enduring appeal more than a decade after retiring from international cricket.

The report highlights Tendulkar as the only retired sportsperson to consistently feature among India's top 10 celebrity brands. His reputation for trust, credibility and authenticity has enabled him to remain one of the most sought-after faces for endorsements across sectors, from finance and technology to healthcare and con...