Goa, Sept. 27 -- Mario Pimenta

As World Tourism Day is observed on September 27, the way people discover Goa is changing. Alongside traditional tourism campaigns and travel recommendations, social media has created a new way of experiencing the state. Local content creators are exploring Goa, documenting their journeys and sharing their experiences with audiences within and beyond the state.

For many creators, it begins with curiosity. An unfamiliar village, a heritage site, a lesser-known destination can become a story worth sharing. Through Instagram reels, YouTube videos and other digital platforms, these personal journeys offer audiences a glimpse of Goa through a local lens. Goan creators cover travel, lifestyle, culture, entertain...