Goa, Aug. 23 -- Elsa Angel Rose

From clothes and accessories to cards and gifts, a personal touch can make even the simplest things feel more special. In Goa, this growing trend is also encouraging people to explore their creativity while supporting local artists and designers. "I usually get things like keychains, magazines, cakes, letters, cards, mugs, books and more customised. I feel that almost anything can become more meaningful when it is personalised," said Ambika Morajkar, a 20-year-old student and writer from Fatorda.

There are many reasons why people choose to customise their own belongings or create personalised items for others. Beyond the joy of owning something customised, the desire to be creative and put effort into som...