Goa, April 17 -- Flipkart, owned by Walmart, is preparing to enter India's fast-growing entertainment ticketing segment by offering movie and concert bookings, according to sources familiar with the matter. The move comes as consumer spending on live entertainment rises sharply across the country.

India's live events industry has seen strong momentum over the past year, driven by large-scale concerts, international tours, and major sporting events such as those organized under the Indian Premier League. These events are drawing massive crowds, reflecting increasing disposable incomes and wider smartphone penetration.

Sources indicate Flipkart is targeting a May launch, positioning itself against established players like BookMyShow and Z...