Goa, June 8 -- The ECB has altered the schedule for England's upcoming T20I series against India, advancing the start times of three matches by one hour to attract larger television audiences.

The affected matches, originally slated to begin at 6.30pm local time, will now start at 5.30pm. The adjustment follows discussions between the ECB, broadcasters and other stakeholders involved in organising the series.

India's tour of England will feature five T20Is and three ODIs between July 1 and July 19. Broadcasters in both countries, particularly Sky Sports and Sony Sports Network, were part of the consultation process before the final decision was made.

The timing change underlines the financial significance of India's tours to England. T...