Goa, July 27 -- Former Astronomer CEO Andy Byron is reportedly planning to sue Coldplay, claiming the band's viral kiss cam stunt at a recent concert caused him "emotional distress" and turned him into an internet meme.

Byron, who was seen on the kiss cam at Coldplay's Massachusetts concert with Astronomer's HR head Kristin Cabot, is considering legal action against both the band and the event organizers. According to Page Six, the lawsuit may cite emotional distress and invasion of privacy.

"He didn't consent to being filmed or publicly humiliated. He thinks Coldplay made him a meme," a source close to Byron reportedly said.

Attorney Camron Dowlatshahi of MSD Lawyers commented on the legal viability, suggesting Byron might attempt a d...