UAE, Sept. 21 -- Victor Ofoekwe is a Dubai-based entrepreneur and business leader, serving as the CEO of Eviron, a Korean-inspired wellness beverage brand launched in the UAE under Clarion International Trading LLC. With more than a decade of experience in consumer-facing businesses, real estate, and business development.

The UAE is shifting toward healthier alternatives to sugary sodas and energy drinks - how does EVIRON fit into that shift?

I think EVIRON fits naturally into that shift because people are becoming much more conscious as what they drink. They still want something refreshing and enjoyable, but they are also looking more closely at ingredients. EVIRON is caffeine-free, contains no refined sugar or preservatives, and combi...