U.S., April 21 -- ClinicalTrials.gov registry received information related to the study (NCT07538349) titled 'Optimizing Weblinks Used in Digital Vaccination Invitations to Raise Trust and Booking Intention: Online Experiment 3' on March 24.
Brief Summary: This study investigates how the design of weblinks in digital vaccination invitation emails influences recipient trust and their willingness to book an appointment. In this study, investigators compare three different link formats: a control third-party link previously used by the NHS, and two experimental weblinks: an improved version of the link, and a text embedded hyperlink.
The study tests primarily whether the two experimental weblinks will be perceived as more trustworthy and inc...