U.S., April 17 -- ClinicalTrials.gov registry received information related to the study (NCT07532967) titled 'Optimizing Weblinks Used in Digital Vaccination Invitations to Raise Trust and Booking Intention: Online Experiment 2' on March 24.
Brief Summary: This study investigates how the design of web links in digital vaccination invitation emails affects recipient trust and their willingness to book an appointment. Researchers compare three different weblink formats: a control third-party link previously used by the NHS ("accurx"), and two experimental weblinks in which the original link is hidden: a shortened "bit.ly" link, and a text-embedded hyperlink.
The study primarily tests whether the two experimental weblinks will be perceived a...