U.S., April 9 -- ClinicalTrials.gov registry received information related to the study (NCT07516600) titled 'Optimizing Weblinks Used in Digital Vaccination Invitations to Raise Trust and Booking Intention: Online Experiment 1' on March 24.
Brief Summary: This study investigates whether the design of weblinks in digital vaccination invitations affects how much people trust the message and their willingness to book an appointment. Researchers compare a standard third-party weblink used by the NHS ("accurx.thirdparty.nhs.uk/r/aafwaczmd5") with an improved, more transparent weblink (https://vaccine-booking.nhs.uk).
The study tests the hypothesis that the improved link will be perceived as more trustworthy and easier to read than the standard...