U.S., July 11 -- ClinicalTrials.gov registry received information related to the study (NCT07694739) titled 'E-cigarette Social Media Marketing and Its Perceptions by Youth' on July 03.
Brief Summary: The proposed study will conduct two randomized between-subject experiments among 6,000 adolescents (per each experiment) recruited nationwide to test the effects of audio-visual features of e-cigarette influencer marketing on perceptions of influencer credibility, e-cigarette harm perceptions, appeal, and susceptibility to e-cigarette use. This protocol represent the first experiment.
Study Start Date: Jan. 01, 2027
Study Type: INTERVENTIONAL
Condition:
Vaping
Intervention:
OTHER: Youth Perceptions of Influencer Age and Various Contexts...