Dehradun, Oct. 8 -- Garhwal Post Bureau

Dehradun, 6 Oct: The initiative to bring local products produced in the state's rural areas to the national and global markets is now transforming into a strong business model. "House of Himalayas", an umbrella brand created through the hard work of Uttarakhand's rural women, has recorded a turnover of approximately Rs 6 crore (approximately $60 million) since its inception.

The House of Himalayas initiative gained national recognition when Prime Minister Narendra Modi personally launched the brand during the Uttarakhand Global Investors Summit held in Dehradun in December 2023. The Prime Minister described it as an effort to advance the concept of 'vocal for local' and 'local for global'.

Under ...