India, Oct. 6 -- WellBe Foods, a leading direct-to-consumer (D2C) brand from the Nimida Group, known for its clean-label snacks range, announced the launch of its newest category: vacuum-cooked snacks, aiming to redefine healthy snacking by combining health, taste and better-for-you ingredients. This launch marks another step in WellBes commitment to delivering snacks that are Deliciously Good, Honestly Made, No Nasties Ever. The product range currently includes vacuum-cooked legumes, pulses and tubers.
The healthy snacking market in India was valued at an estimated market size of USD 2.67 billion in FY 2024 and projected to reach USD 4.95 billion by FY 2032 at a CAGR of 8.03%. Building on this growing market, WellBe has also expanded its existing snack range of freshly reimagined traditional Indian snacks designed for the health-conscious consumers. The new portfolio includes Peanut Chikki and Peanut Chikki Bites; Flower Murukku, Maddur Vada, and Achari Murukku; Tomato Chakli; Khara Boondi; Onion Pakoda and Onion Kodbale; Namak Para and Shakkar Para; Banana Chips and Potato chips; and Poha Chivda. Each bite blends tradition with better ingredients and No Nasties.
At Wellbe, we believe healthy snacking should never mean compromise in taste, texture or tradition, said Gaurav Manchanda, founder & director, Nimida Group. By introducing our vacuum-cooked snacks and expanding into reimagined versions of traditional snacks, were raising the bar for what snack lovers can expect: snacks that feel familiar, yet are better for you. By leveraging technology and innovation, we remain committed to setting new benchmarks in the healthy snacking market.
The brands new snacks will be available across its existing distribution channels online through its website and major e-commerce partners, as well as in general trade and modern retail outlets. The company aims to make these options accessible in more cities, including Tier-2 and Tier-3 markets, aligning with its mission to make clean, healthy snacking more inclusive. The expansion is also in line with the brands aggressive distribution goal of reaching 38000+ stores (including GT, MT & SAMT formats and regional chains) across India by the end of March 2026.
Published by HT Digital Content Services with permission from FoodTechBiz.