India, May 26 -- For decades, Lays has been synonymous with iconic potato chips and memorable flavour experiences that have brought joy to consumers across India. Building on this legacy, Lays has announced the launch of Lays Mini Stix its first-ever stick-format potato snack in India.
Designed as a bridge between Lays iconic potato heritage and evolving consumer preferences, Lays Mini Stix brings to life a proposition where classic potato meets Indian savoury snacking. With this innovation, Lays reimagines a traditional format through its iconic potato base bringing together the comfort of a well-loved savoury format with the unmistakable taste and quality of Lays. The result is a playful, crunchy experience that feels both recognisable and refreshingly new.
Crafted for modern Indian snacking moments, Lays Mini Stix features fusion-inspired masala flavours and introduces Lays first-ever horizontal pack format in India, that is palmable and easy to scoop. Offered at accessible price points, the product is ideal for on-the-go and shareable occasions.
Speaking on the launch, Saakshi Verma Menon, Chief Marketing Officer - Foods, PepsiCo India, said, At PepsiCo India, our growth strategy is anchored in reading the pulse of the consumer. As the Indian snacking landscape evolves with faster lifestyles and a growing demand for on-the-go convenience, our responsibility as a leader in Potato Chips snacking category is to drive that change, not just react to it. Lays Mini Stix is a prime example of this innovation-first mindset. We are taking our iconic potato heritage and immense brand equity of Lays and reimagining it to capture entirely new snacking occasions. This launch is a strategic expansion of our portfolio, ensuring that Lays remains the companion of choice for consumers, no matter the time or place.
Expressing her thoughts on the launch, Aastha Bhasin, Marketing Director Potato Chips Category, PepsiCo India said, With Lays Mini Stix, we wanted to take something consumers already enjoy and elevate it the Lays way. By bringing our signature potato base into a stick texture, were delivering a new texture and a more intense crunch, while staying rooted in the familiar flavours consumers love. Its a fun, shareable snack that adds a fresh dimension to everyday snacking.
The product will be available across North, East, and West India at accessible price points of INR 5 and INR 10 in general trade.
Published by HT Digital Content Services with permission from FoodTechBiz.