India, May 27 -- OREO and BTS fans, get ready for an OREO cookie BTS made just for you. Thats right: RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook are joining forces with the worlds #1 cookie to drop the Limited Edition OREO & BTS Cookies, a Korean sweet pancake flavored OREO cookie created by BTS and dedicated to BTS fans. This collaboration will kick off a playful global movement across 80+ markets with BTS and the OREO brand.
This partnership is the latest expression of the OREO brands strategy to disrupt the competitive snack market by curating collaborations that only the OREO brand can deliver on. Together with pop royalty BTS, were turning our iconic cookie and delicious flavor into a global conversation that brings our playfulness to life, sparks fan excitement, and ultimately leads culture.
The result is a deeply personal flavor creation brought to a global audience: the Limited Edition OREO & BTS Cookies are filled with a sweet creme that remixes the flavors of hotteok, a warm, sweet pancake popular in Korean street food markets. BTS has fond childhood memories of eating not just hotteok but also OREO cookies, making this a deeply meaningful collaboration that places a piece of their Korean heritage inside an iconic cookie theyve always loved.
For OREO to be the first snacking brand weve collaborated with globally is a huge honor. We ate them as kids, we eat them in the studio, and now OREO is helping us share a taste of home with the world, said BTS. Were just so proud to add our own chapter to OREOs amazing story.
BTS poured their love for BTS fans into the outside of their OREO cookies, too. As the band celebrates its 13th anniversary, the Limited Edition OREO & BTS Cookies feature 13 unique embossments BTS designed for their fans, including the band member names, a BTS light stick, and three OREO cookies that form a special message to BTS fans. Collect the Limited Edition OREO & BTS Cookies to unveil the message!
While the unique OREO cookie embossments celebrate the BTS fandom, the design on the Limited Edition OREO & BTS Cookie Packs is a vibrant homage to South Koreas iconic street market culturea bustling tapestry of sights, sounds, and delicious food like hotteok. From the moment fans hold the pack, the OREO brand is inviting them to get a taste of the energy and excitement that is such a key part of the South Korean experience.
This special message is the start of a global movement the OREO brand created for fans. Inspired by the fandoms letter-writing tradition, were rallying OREO and BTS fans to help create the worlds largest love letter to BTS. To join the movement, scan the QR code on the Limited Edition OREO & BTS Cookie Packs or visit www.in.oreobts.com to write a playful digital letter to BTS. As letters pour in from around the globe, fans can read each others words to BTS as the largest love letter prepares to come to life in the real world. Keep submitting your letters for a chance to win exclusive OREO brand & BTS prizes and see whats next!
Nitin Saini, Vice President Marketing, Mondelez India said, This is a defining moment for OREO and fans of BTS around the world. Marking the bands first-ever global snacking partnership, this collaboration is incredibly special, bringing together one of the worlds most iconic bands with one of the worlds most loved cookies in a way that feels truly cultural, unexpected, and exciting. At OREO, we are constantly looking to push the boundaries of how our brand connects with consumers, and collaborations like these allow us to create experiences that they genuinely want to be part of. We are thrilled to introduce the limited-edition Korean Sweet Pancake Cookie to consumers and BTS fans very soon, giving them an opportunity to be part of a global celebration of music, fandom and self-expression.
The Limited Edition OREO & BTS cookies will begin rolling out at retailers this June and will be available only for a limited time, while supplies last.
Published by HT Digital Content Services with permission from FoodTechBiz.