India, April 13 -- Nestl and Starbucks are expanding their presence in the fast-growing cold coffee segment under the Global Coffee Alliance with the launch of the new Starbucks Coffee Craft concentrate. Starbucks Coffee Craft is a premium concentrated coffee made with high quality arabica beans, that delivers the signature taste Starbucks is known for. With this innovation, Nestl and Starbucks build synergies across formats and channels to reach more consumers and drive sales growth in cold coffee.
Launching first in Japan, Korea, and the UK this year, Starbucks Coffee Craft will be rolled out in Europe and Asia in 2027. The premium concentrate is made with Arabica coffee, providing a rich and authentic flavor, and debuts in two varieties: Rich Black and Signature Caramel flavor.
We are excited to expand coffee concentrates to the Starbucks brand, making it easier and more convenient to create delicious, iced beverages at home, while staying true to the signature Starbucks taste, said Ethel Touitou, Nestls Global Category Lead for Starbucks. Whether using water, milk, or plant-based alternatives, consumers can now personalize their coffee experience from iced americanos to iced caramel macchiatos with a simple pour and from the comfort of their homes.
Cold coffee continues to power global category growth, with some forecasts projecting the segment to exceed USD four billion in value by 2030.1 With deep coffee expertise, Nestl and Starbucks are uniquely positioned to capture this momentum by delivering the personalization, indulgence and convenience new and existing coffee drinkers want.
Nik Dodi, Vice President Global Coffee Alliance at Starbucks, said: The launch of Starbucks Coffee Craft highlights the strength and impact of the Global Coffee Alliance, bringing the Starbucks experience to life beyond our coffeehouse. By partnering with Nestl were able to scale Starbucks coffee experiences into new formats and occasions, reaching more consumers around the world.
Starbucks Coffee Craft builds on the Global Coffee Alliance, started eight years ago by Starbucks and Nestl, which combines the global reach, manufacturing capabilities, and coffee expertise of Nestl with the brand strength and consumer affinity of Starbucks. Since its inception, the Global Coffee Alliance has significantly expanded the availability of Starbucks branded products across consumer-packaged goods and foodservice channels. Today, Starbucks branded premium products are available in nearly 80 markets worldwide, spanning retail, at-home, and foodservice channels, demonstrating the continued impact and growth potential of the Global Coffee Alliance.
Published by HT Digital Content Services with permission from FoodTechBiz.